From Shipping Insider to the Multi-Carrier “Swiss Army Knife” of Logistics

Jun 9, 2026

Celebrating 20 Years of Pier2Pier: Revolutionizing Global Logistics with Data and 3D Optimization

Beyond Single Tracking: How Pier2Pier Became the Swiss Army Knife for Logistics Professionals

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Two decades ago, while working within some of the world’s largest logistics companies, Erik Efland – our founder, noticed a persistent, frustrating reality: global transport was severely limited by data silos. Tracking a single shipment meant jumping between multiple carrier websites, calculating container space felt like playing a blind game of Tetris, and supply chain visibility stopped at the port gates.

Driven by a passion to improve transportation through the smart use of data and information technology, Erik founded Pier2Pier.com in 2006. The mission was clear: to develop an advanced, data-based engine designed to help transportation professionals make better, faster, and more cost-effective decisions.

Today, celebrating our 20th anniversary, Pier2Pier has evolved from a smart tracking idea into what our users call the “Swiss Army Knife” of logistics platforms.

While individual carrier websites only show you their own containers, Pier2Pier looks at the entire global picture. Here is how we help modern logistics heroes solve their biggest daily headaches:

1. True Multi-Carrier Track & Trace

Instead of hopping between Maersk, MSC, Hapag-Lloyd, and dozens of others, Pier2Pier consolidates all your tracking into a single dashboard. You can track effortlessly using container numbers, vessel names, or even Master Air Waybills (MAWB) for air freight.

2. The Intelligent 3D Cargo Load Calculator

This is our crown jewel – a feature you simply won’t find on standard carrier websites. Our tool allows you to plan exactly how your goods should be packed inside a container to maximize utilization.

  • Seamless Import: Upload your packing lists directly from Excel.
  • 3D Visual Model: Get a clear, interactive 3D blueprint showing exactly how every unit should be positioned.
  • Cost Efficiency: Never pay for shipping “empty air” or ordering a larger, more expensive container than necessary.

3. CO2 Calculation & Route Optimization

Environmental accountability is no longer optional. Pier2Pier provides integrated tools to calculate the carbon footprint of your shipments, making sustainability reporting seamless. Furthermore, our advanced routing engine helps you discover efficient niche routes that save both transit time and fuel.

4. Advanced Interactive World Map

Logistics is visual. Our interactive map goes far beyond just showing ships at sea. It enables you to map out key global infrastructure: ocean terminals, rail ramps, and inland container depots. You get full visibility over every bottleneck and hub, helping you to optimize and plan – or guide existing or potential customers.

5. Dedicated Power Tools (The “Expert Corner”)

We understand the granular details that make or break a logistics manager’s day. That’s why we’ve built built-in specialized utilities:

  • Demurrage Calculator: Forecast and minimize expensive storage fees when containers sit at the port for too long.
  • Check-Digit Calculator: Instantly verify if a container number is valid before submitting documentation.
  • Document Builder: Tools designed to streamline and assist with complex freight documentation.

20 Years of Frederiksberg Roots

While Pier2Pier tracks cargo across global oceans and continents, we remain a proudly Danish-owned company (Pier2Pier.com ApS) based in Frederiksberg. For our users, this means reliable European market expertise, data compliance, and top-tier personal support.

If you are only tracking a single time a year, a carrier website works just fine. But if you manage multiple shipments, need to optimize container space, or require robust CO2 tracking, Pier2Pier is your ultimate platform.

Thank you to all our clients and partners who have shared this 20-year journey with us. Here’s to making global logistics even smarter, one container at a time.