Blogs by author: 

Bruce Elkin

The growing complexity of supply chain tech

The growing complexity of supply chain tech

Why too many systems create more problems than solutions Companies have spent the past decade adding layer after layer of digital systems to manage logistics, transportation, and fulfillment. Investments accelerated in 2024 as organizations poured millions into...

Future of container tracking: innovations shaping global trade

Future of container tracking: innovations shaping global trade

Why visibility defines the next decade of global trade Global trade relies on container shipments, not just as a convenience but as a critical infrastructure. Over 80 percent of traded goods by volume move via maritime transport-many of them in standardized shipping...

Guide to container prefixes issued by BIC

Guide to container prefixes issued by BIC

Understanding the system behind container identity: what the BIC prefix really means Every shipping container has its own internationally recognized ID - a combination of letters and numbers that makes it traceable from port to port, across borders, and through...

Guide: Container track and trace in logistics

Guide: Container track and trace in logistics

From guessing to knowing: the rise of container visibility Global shipping has reached a turning point where real-time container visibility has become critical—not optional. With rising congestion at major ports like Shanghai, Rotterdam, and Los Angeles, and growing...

Why real-time container with IoT tracking matters

Why real-time container with IoT tracking matters

Just-in-time logistics and rising delivery expectations have eliminated the margin for uncertainty in global trade. Supply chain managers must know the exact location and condition of containers at every stage of the journey. Sporadic milestone updates and...

Our ultimate guide to loading a 40 HC reefer container

Our ultimate guide to loading a 40 HC reefer container

Why 40 HC reefer containers are crucial for cold chain logistics Moving perishable or temperature-sensitive goods across long distances demands more than just a standard container. The 40-foot high-cube reefer container provides the extra space and precise climate...